Who said eco-friendly needs to look eco-friendly?
We don’t just want to make products that look good. We want to make products that do good. We always believed that if we could make products as good or better looking than legacy products on the market, more people would consider opting for the sustainable option. Clean lines, vibrant colors, and luxury quality built with sustainable materials. It wasn’t an easy goal, but after 15 months and countless prototypes, Nothing New was born.
We want to positively impact our community, our industry, and our planet. By helping develop best-in-class sustainable products and investing in programs to minimize our environmental footprint, we hope to raise the bar for what customers expect from brands and contribute to the change we want to see in the world.
The first step is the hardest.
No one ever intended for there to be so much plastic waste in the world, and we never intended to launch a sustainable sneaker brand with uppers and laces made entirely out of 100% recycled post-consumer plastic — but here we are.
We may come from humble beginnings, but we have high aspirations. We want to leave the world better than we found it, create products people love, and foster the development of sustainable solutions. We hope this is just the beginning.